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Three-Way KitKat Rumble #1
Classic KitKat vs. KitKat Chunky vs. KitKat Senses
(All Nestle)
All were tested at slightly below room temperature.

The classic four-finger KitKat has been standard working class fare since before WW2 - it was originallyKitKat Clasic marketed as a snack that a 'man could have in his lunch box for work'. Each bar consists of four fingers composed of three layers of crème filled wafer, covered in an outer layer of milk chocolate. Each finger can be snapped from the bar one at a time and, in fact, that is the only way it should be consumed. The individual fingers provide an opportunity to savour the flavour and texture, and also encourages dipping into tea or coffee. The chocolate, though slightly too thick to allow absorption, does melt slightly and younger consumers have been seen to suck the chocolate from the stick. The wafer layers give both an extremely satisfying crunch and a subtlety to the confectionery, which results in a very enjoyable, though lightweight snack.

When the KitKat Chunky was introduced in 1999, many snackers were excited at the prospect. It’skitKat Chunky promise of thicker chocolate and extra ‘bite’ were initially difficult to resist, though whether it retained the charm of the original is still debatable. It’s certainly lost its unique identity. Apart from the wrapper’s colour and design, it’s no different in shape or size to any number of bars. Upon consumption, it’s instantly noticeable that although the KitKat Chunky looks like a large individual finger, it’s make up is quite different. Both the chocolate and the wafer are considerably thicker and the balance doesn't feel right. It’s also a little on the bulky side, which might be suitable for lorry drivers brought up on Yorkie bars, but can feel like a form of oral assault for other more genteel folk.

Now for the KitKat Senses. Frankly, it’s an abomination. A KitKat with a sweet hazelnut crème centreKitKat Senses - I can hardly type it without spitting. It has all the appeal of a Terry’s All Gold soft centre, with none of the chewy payoffs. If the classic four-finger bar is for men who work, then this is for ladies who lunch. The crème is incredibly sweet and sits upon the wafer like a sickly swelling. My Mum would have described the concept as all fur coat and no knickers, and we all know what that means. If I saw a friend eating one, I’d hide my disappointment for the sake of our families, but they wont be coming ‘round for a barbecue for a minimum of two summers. It quite spoilt my day.